New Arrivals

Glow Starts with Grain – I’m From Rice Toner. Packed with 77.78% Yeoju rice extract, this gentle toner deeply hydrates, brightens, and balances your skin for a naturally radiant, dewy glow. Nourish your skin with the power of rice – the time-tested secret to soft, luminous beauty.

A timeless fusion of science and heritage. Powered by encapsulated 2% Retinal Liposome and rare Black Ginseng, this serum refines texture, boosts collagen, and restores a luminous, youthful glow. Pure Seoul luxury, bottled.

Refreshing oxygen-infused shampoo that deeply cleanses the scalp while staying gentle and hydrating. Formulated with O2 bubbles, soothing botanicals, and lightweight moisture, it removes oil, buildup, and impurities without stripping your scalp. Leaves your hair feeling fresh, airy, balanced, and naturally soft, perfect for daily use and ideal for oily, sensitive, or easily irritated scalps. Your clean-scalp shampoo for lighter, healthier hair.

Illuminate your skin with this radiance-boosting treatment. Powered by Niacinamide and Vitamin C, it visibly brightens, evens tone, and restores a luminous, healthy glow with every use.

Experience bold elegance with Etude Fixing Tint #06 soft walnut, a weightless, transfer-proof tint in a rich plum shade for all-day color and comfort.

Experience bold elegance with Etude Fixing Tint #07 Cranberry Plum, a weightless, transfer-proof tint in a rich plum shade for all-day color and comfort.

Experience bold elegance with Etude Fixing Tint #08 Dusty beige, a weightless, transfer-proof tint in a rich plum shade for all-day color and comfort.